Do we have to keep going through this? This weeks council agenda contains an item pertaining to "Wyandotte Street Truck Route Restriction". In the Recommendations there are several references to the affected BIAs (Business Improvement Areas) but one in particular stands out like a sore thumb. "THE WALKERVILLE DISTILLERY/BREWERY DISTRICT BIA ". See here:
http://www.citywindsor.ca/DisplayAttach.asp?AttachID=9573
It seems as though the city and/or the Walkerville BIA are really bent on pushing this "Brand" through. Item 6 even suggests that consultations were made with the Walkerville Brewery District BIA. Brewery District? They can't even get their own proposed brand straight. Residents have told this city loud and hard on two former occasions that they want no part in re-branding especially when the existing brand has worked for over a century. Imagine if they had rammed it through in the first place. The Walkerville Brewing Company is now in receivership. If by remote chance that Pernod Ricard was to pick up and move shop to the U.S. there would be no footing for the proposed Distillery District brand. What will happen to the area then? Paintball! Yes...We could re-brand Old Walkerville as "The Paintball District". This is how careful you have to be when you mess with something like branding.
Looks like we're going to have to do this all over again folks. Get in touch with your councillors here:
Alan Halberstadt - Ward 3
2517 Gail Road
Windsor, Ontario
N8W 2Z7
Phone: (519) 973-8323
Email: ahalberstadt@city.windsor.on.ca
Fulvio Valentinis - Ward 3
2173 Victoria Avenue
Windsor, Ontario
N8X 1P8Phone: (519) 977-5067
Email: fvalentinis@city.windsor.on.ca
Contact the BIA here:
Phone: (519) 919-8733
Fax: (519) 973-8762
Email: walkervillebia@cogeco.ca
This is important. They have to get this right.
January 21, 2008
City, Walkerville BIA Brand Happy?
Subscribe to:
Post Comments (Atom)
4 comments:
That document is now a dead link. I did email Mr H and he was quite specific that the issue is dead. So I don't know what to say, Mr MoM. Perhaps the dingbat at city hall who typed that document was having an off day??
You almost get the feeling that someone or some group wants a BIA in Walkerville so that they can say they are part of a BIA. Sounds like a make work project for the sake of notoriety and exposure but not much else.
whoops...should clarify that I meant an "alternative" BIA.
To John...
Thanks for checking in. I had the same thought: That someone just typed in whatever came to mind. Two things made me curious: Is the proposed name so impinged at City Hall that the secretarial pool recants it as second nature? Where did "The Brewery District" Come from? If there are references in existence then they should be changed over as this will repeat. Thanks again John.
Post a Comment